Billboards Design Brief Request Guidelines

What information do you need to provide to us to design your billboards?

Billboards are unmissable, large-scale canvases for conveying powerful messages and grabbing the attention of your target audience. To ensure your billboard design captures the essence of your brand and message effectively, a well-structured design brief is essential. In addition to the basics, consider these additional tips to elevate your billboard design brief and achieve standout results:

1. Billboard Location: Provide information about the physical location of the billboard. Different locations may require variations in design elements to maximize visibility.
2. Viewing Distance: Indicate the expected viewing distance from the billboard. Whether it's seen from a highway, city street, or pedestrian walkway, this detail impacts the choice of fonts, text size, and image clarity.
3. Traffic Speed: Specify the average speed of passing traffic. Faster traffic may require simpler and more legible designs, while slower traffic allows for more intricate details.
4. Color Impact: Billboards are often seen from a distance and in various lighting conditions. Discuss the color choices that will ensure readability and visibility, especially at night.
5. Call to Action (CTA): If your billboard includes a call to action, clearly outline the text and design of the CTA. Explain what action you want viewers to take.
6. Key Message Priority: If you have multiple messages or elements on the billboard, communicate which is the primary message and any secondary messages. This ensures the most critical information is emphasized.
7. Visual Hierarchy: Describe the order in which viewers should absorb information. Whether it's headline first, followed by visuals and then details, a well-defined hierarchy enhances message clarity.
8. Competition Analysis: If possible, share insights into competitor billboards in the area. Understanding what competing messages look like can help in creating a distinctive and memorable design.
9. Audience Demographics: Define the demographics and characteristics of your target audience. This influences the design tone and message.
10. Branding Elements: Share guidelines on how your branding elements, such as logos, slogans, and brand colors, should be incorporated into the design.
11. Regulatory Compliance: If there are legal or industry-specific regulations for billboard advertising in your area, make sure to communicate these to ensure compliance.
12. Maintenance and Durability: Discuss the expected lifespan of the billboard design and any maintenance considerations. This can impact the choice of materials and design elements.

By incorporating these tips into your billboard design brief, you provide designers with valuable insights to create an impactful and visually striking billboard that resonates with your audience.

Billboard design brief top tips:

Billboards are more than just massive advertisements along highways or city streets; they're powerful visual statements that can captivate audiences.

To ensure your billboard design brief leads to a show-stopping visual, consider these additional tips:

• Billboard Purpose: Define the core purpose of your billboard. Is it to inform, inspire, or promote a product or service? Understanding the primary objective guides the design process.
• Location Specifics: Besides naming the location, provide context about the surrounding environment. Note any unique features, landmarks, or other billboards in the vicinity. This helps designers tailor your billboard to its surroundings.
• Audience Behavior: Describe the typical behavior of your target audience in the area where the billboard will be displayed. Are they commuters, pedestrians, or shoppers? Insights into audience habits can inform the design strategy.
• Seasonal Relevance: Consider whether your billboard will be displayed year-round or during specific seasons. Seasonal elements can be incorporated into the design for relevance.
• Local Culture: Factor in local cultural nuances or trends that may resonate with the audience. Tailoring the design to the cultural context can enhance its impact.
• Iconic Imagery: If there are iconic local symbols, landmarks, or visuals, discuss whether they should be integrated into the design. Recognizable imagery can create a strong connection.
• Billboard Size: Specify the exact dimensions of the billboard to ensure the design fits perfectly.
• Illustrative Elements: Clearly state the type of visuals you want. Whether it's photographs, illustrations, diagrams, or a combination, defining the visual style enhances the design's efficacy.
• Typeface Selection: Provide guidance on font choices for the text elements. Factors such as legibility, brand consistency, and style all play a role.
• Emotions and Impact: Indicate the emotions or reactions you want to evoke in viewers. Do you want the design to be emotionally compelling, humorous, or thought-provoking?
• Surfaces and Structures: Share information about the physical characteristics of the billboard surface, including whether it's a digital or traditional display. Different surfaces may impact color rendering and details.
• Budget Considerations: If you have budget constraints for design and production, communicate these early in the brief. Designers can tailor their concepts to your budget.

By incorporating these tips into your billboard design brief, you offer designers a comprehensive understanding of your unique vision and audience, helping them craft a design that stands out, grabs attention, and delivers the desired impact.