Packaging and Labels Design Brief Request Guidelines

What information do you need to provide to us to design your packaging and labels?

When it comes to packaging and label design, conveying your vision effectively is paramount.

Here are some advanced tips to refine your design brief:

1. Design Inspiration: Share your vision and what inspires you. It could be elements from art, nature, or other brands. Providing visual inspiration helps designers grasp your aesthetic.
2. Competitor Analysis: Highlight examples of your competitors' packaging or labels. It helps designers understand industry standards and opportunities for differentiation.
3. Material and Finish Preferences: Specify the material you intend to use, such as paper, plastic, or fabric, and any desired finishes like matte, glossy, or embossed.
4. Print Technique: If you have a preference for printing techniques, whether it's offset, digital, or letterpress, mention it to ensure compatibility with your chosen printer.
5. Regulatory Compliance: If your industry has specific labeling requirements, communicate these to ensure your designs adhere to legal standards.
6. Eco-Friendly Considerations: In the era of sustainability, inform designers if eco-friendly or recyclable materials are a priority.
7. Consumer Interaction: Describe how consumers will interact with your product. For example, is it a squeeze bottle, box, or jar? This affects the label or packaging shape and design.
8. Sensory Elements: If your product engages multiple senses (like a fragrance or texture), explain how these should be reflected in the design.
9. Label Placement: Detail where the label or packaging information should be placed. This ensures information is presented clearly.
10. Variable Data: If your product requires variable data printing (e.g., QR codes, batch numbers), specify these requirements.

Packaging and labels design brief top tips:

When it comes to packaging and label design, conveying your vision effectively is paramount.

Here are some advanced tips to refine your design brief:

• Packaging Functionality: Describe how the packaging or label should function. Is it resealable, childproof, or have any unique features like a built-in dispenser? These functional aspects are crucial for the design.
• Unboxing Experience: If your product is intended to provide a unique unboxing experience, communicate this to the designers. It can influence the choice of materials, closure mechanisms, and additional design elements.
• Batch or Expiry Information: If your product requires batch numbers, expiration dates, or other regulatory details, specify where and how these should be included on the label or packaging.
• Audience Perception: Share your insights on how you want your audience to perceive your product. Should it convey luxury, affordability, sustainability, or some other specific image? This helps designers make appropriate design choices.
• Texture and Finishes: Discuss the desired tactile elements. Do you want a label with a specific texture, embossing, or spot varnish? These elements can greatly enhance the overall design.
• Cultural and Regional Considerations: If your product is intended for a global market, be aware of cultural and regional design preferences. Consider if you need multiple versions of packaging for different markets.
• Seasonal Variations: If your product has seasonal packaging changes or special editions, explain how these variations should be reflected in the design.
• Photography and Illustrations: Provide guidelines on the use of product images or illustrations. Should they be hyper-realistic, stylized, or whimsical? The visual style can significantly impact the design.
• Visual Hierarchies: Define the visual hierarchy of information on the packaging or label. Clarify which elements should draw the viewer's attention first.
• Sustainability Goals: If your brand has sustainability goals, convey them clearly. This can influence material choices, recyclability, and overall design concepts.
• Design Evolution: If the project is part of a long-term branding strategy, discuss how the packaging or label design can evolve over time to keep it fresh and relevant.
• By incorporating these additional tips into your packaging and label design brief, you'll provide a comprehensive and detailed vision for designers to work from, resulting in packaging and labels that not only look great but also serve your brand's strategic goals effectively.

By incorporating these advanced design tips into your packaging and label design brief, you'll empower designers to create eye-catching, compliant, and distinctive packaging that resonates with your audience.